Longest charitable flight ever undertaken makes fighting Multiple Sclerosis global, exciting
Mission overview video
Dared to dream
A very bold, perhaps crazy, idea
Fly a small 40-year old plane more than around the world, something less than 300 people have ever done before, to share the freedom and joy of flight with people with MS from 30 countries, and use the uniqueness of the undertaking to raise global awareness and educate about MS.
Records & stats » Countries & itinerary » How the idea was born »Challenging stereotypes
Breaking with tradition for impact
Old methods don't work anymore in a busy, fast-moving world. Informing and educating needs to captivate and excite. This is what it takes to raise above the 2,000 awareness days taking place each year and cure the compassion fatigue plaguing both the media and the public.
Why others have failed » Our impact » Why we succeeded »Making the "invisible" disease visible. And better understood.
reached
| millionsof people |
| 106countries |
| 2,154cities |
through
| 27TV stations |
| 50+newspapers |
| 100+websites |
Got millions worldwide to listen by making learning about MS exciting, relevant
Generated unprecedented global media interest in MS, bringing MS to the evening TV news often for
the first time, and making MS more vivid through the voices to those with MS.
Barcelona, Spain
Chicago, U.S.
Istanbul, Turkey
TV clips:
London »
Barcelona »
Lisbon »
Chicago »
Istanbul »
Bucharest »
Amsterdam »
Madrid »
More TV clips »»»
Written media:
Wall Street Journal »
Huffington Post »
Suddeutsche Zeitung »
Surrey Mirror »
Vanguardia »
More Written media »»»
"You are the wind beneath our wings. You get it!"
Flying patients for treatment
Lisbon, Portugal
Showing they are not alone
Amsterdam, Netherlands
... or remember
Chicago, U.S.
Feel what they felt
Explore the "Smile Map" » See the welcomes » Experience their joy » Meet those we inspired all around the world »-
"Flying was ... immeasurable!"
U.S. -
"I forgot MS for the first time in 30 years"
Slovakia -
"A day we'll never forget! My one year old points to the sky saying ‘More, more!’"
Denmark -
"Thank you for showing who we are!"
Moldova -
"I wish I could fly and forget, even if for a minute!"
U.S.
Introducing our new approach and the cause worldwide
Sponsors »
| 30 national MS Organizations »› | $1,021 raised / day »› | 1,656 donors »› | $91,844 raised »› |
Partners »
Supporting MS made fun: Events and fund-raisers »»»
Our impact and ability to reach new audiences are due to a more exciting and creative way of fighting MS.
Similarly, our events are meant to raise support for MS from groups not traditionally associated with the cause.