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CNN

WallStreet Journal

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TVE

Huffington Post

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Bloomberg

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ITV

Süddeutsche Zeit

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TV3

Fly for MS is a charity taking a novel approach to fighting Multiple Sclerosis by raising global awareness and educating about MS, while bringing much-needed hope and inspiration to those living with MS. Fly for MS was born by organizing the first cohesive global MS event.

The Wall Street Journal honors Fly for MS as one of the most notable charitable initiatives of the past few years

Wall Street Journal Inaugural "Donor of the day" Gala

Recognized as one of the most important contributions to MS globally in 2010 for its impact and role in rejuvenating the cause

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Longest charitable flight ever undertaken makes fighting Multiple Sclerosis global, exciting

Mission overview video

Dared to dream

A very bold, perhaps crazy, idea

Fly a small 40-year old plane more than around the world, something less than 300 people have ever done before, to share the freedom and joy of flight with people with MS from 30 countries, and use the uniqueness of the undertaking to raise global awareness and educate about MS.

Records & stats »     Countries & itinerary »     How the idea was born »

Challenging stereotypes

Breaking with tradition for impact

Old methods don't work anymore in a busy, fast-moving world. Informing and educating needs to captivate and excite. This is what it takes to raise above the 2,000 awareness days taking place each year and cure the compassion fatigue plaguing both the media and the public.

Why others have failed »     Our impact »     Why we succeeded »

Making the "invisible" disease visible. And better understood.

reached

millionsof people
106countries
2,154cities

through

27TV stations
50+newspapers
100+websites
defeated
compassion
fatigue
reached
new
larger
audiences
made
more
people
care
attracted
unprecedented
attention
to MS
put
a face
behind
MS
educated
the broader
public

Got millions worldwide to listen by making learning about MS exciting, relevant

Generated unprecedented global media interest in MS, bringing MS to the evening TV news often for the first time, and making MS more vivid through the voices to those with MS.
 

Why is media attention important? »

Media's compassion fatigue »

What MS advocates could not do? »

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Chicago, U.S.
play video Istanbul, Turkey

Introducing our new approach and the cause worldwide

Sponsors »

Partners »

Supporting MS made fun: Events and fund-raisers »»»

Our impact and ability to reach new audiences are due to a more exciting and creative way of fighting MS.

Similarly, our events are meant to raise support for MS from groups not traditionally associated with the cause.

New York, U.S.
Bucharest, Romania
London, UK